Web Strategy · Engineering · Growth
Turning enterprise websites into revenue engines. For 15+ years.
Growth-focused web leader operating at the intersection of product, marketing, and engineering. Proven track record of transforming enterprise websites into high-performing revenue engines through experimentation, scalable architecture, and data-driven strategy.
+400%
Form conversions at Zuora
$80M to $140M
Annual bookings at LinkedIn
Past companies
Real impact, measurable results
Impact by the numbers
+400%
Form conversions
Top-of-funnel form conversions via personalized known-user experience
+300%
Organic traffic
Non-brand organic traffic through SEO-optimized design and messaging
67%
Pipeline influenced
Of pipeline influenced by web — tracked and reported to executive leadership
$140M
Annual bookings
Booking growth — scaled program from $80M to $140M annually
7 languages
Global campaigns
Global monthly campaign execution at scale across major markets
2 days
Localization turnaround
Localization time-to-publish (down from 2 weeks) via AI translation + human review
Selected work
Roles, programs and the results they delivered
Zuora
Oct 2020 — PresentGlobal Head of Web Experience
Owned full web strategy and engineering oversight for Zuora's global site — setting the roadmap, leading cross-functional programs, and running the experimentation and SEO programs that drove pipeline growth across a complex B2B SaaS ecosystem.
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Global Web Program Manager, Talent Solutions
Designed and scaled the global digital acquisition program for LinkedIn Talent Solutions — growing annual bookings from $80M to $140M — leading cross-functional teams across marketing, localization, SEO, and engineering in 7 languages.
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Old Navy
Jun 2015 — Apr 2017Associate Web/Mobile Producer
Launched Old Navy's first international web presences across Mexico, Japan, and UAE — building a streamlined production process that halved launch timelines and delivered the brand's first fully responsive international sites.
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Canon USA
Jul 2011 — Nov 2012Marketing Specialist — Camera + Video
Developed positioning strategies for new camera and video categories, managing end-to-end production of all outgoing product materials including packaging, POS, online demos, and sales presentations.
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Altec Lansing
Feb 2010 — Jul 2011Go-to-Market Manager
Led go-to-market execution for docking speakers and headphone categories — owning all product collateral, iOS app creative direction, a new marketing intranet, and digital sales channel optimization.
View case studyEarlier work
Calio
Digital Producer
Built the visual template for all outgoing web collateral (email, landing pages, web articles) and produced the dietitian program's web videos for a pre-launch weight loss app.
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Grain Audio
Web Content Producer
Produced blog features and secured high-profile artist interviews to build credibility for a Kickstarter-funded speaker and headphone company.
View case studyCapabilities
Core capabilities
Web strategy & roadmapping
Multi-quarter plans tied to pipeline, aligned across product, marketing, and engineering.
CRO & experimentation
Full A/B testing programs from hypothesis to deployment — with measurable revenue impact.
Global team leadership
Managing producers, strategists, and engineers across US and international time zones.
SEO / AEO / GEO
Technical SEO, AI-optimized search, and geo-specific execution across owned and referral properties.
Analytics & reporting
GA4, HotJar, ContentSquare — built into exec-ready dashboards that drive decisions.
AI-scaled operations
Workflow automation and AI tooling applied to localization, content, and publishing pipelines.
Testimonials
What colleagues say
“Derek is one of the greatest unsung heroes. Without him we would have no website and thus no digital presence — and we'd be f**ked.”
Zuora
Former VP Global Marketing
“If I had an Avengers team of all my top marketers, Derek would definitely be on it.”
Zuora
Former VP Brand Marketing
“Derek is like a magical octopus — he has his hands in virtually every department and always knows how to keep projects moving forward toward their goals.”
Former Group Marketing Director
Tools
Tools & expertise
Analytics
Web & CRO
SEO / Search
Leadership
Contact
Ready to build something measurably better.
15+ years. Proven systems. Results at scale.