Web Strategy · Engineering · Growth

Turning enterprise websites into revenue engines. For 15+ years.

Growth-focused web leader operating at the intersection of product, marketing, and engineering. Proven track record of transforming enterprise websites into high-performing revenue engines through experimentation, scalable architecture, and data-driven strategy.

zuora.com
Zuora.com homepage
business.linkedin.com
LinkedIn Talent Solutions resource library page

+400%

Form conversions at Zuora

$80M to $140M

Annual bookings at LinkedIn

Real impact, measurable results

Impact by the numbers

+400%

Form conversions

Top-of-funnel form conversions via personalized known-user experience

Zuora

+300%

Organic traffic

Non-brand organic traffic through SEO-optimized design and messaging

Zuora

67%

Pipeline influenced

Of pipeline influenced by web — tracked and reported to executive leadership

Zuora

$140M

Annual bookings

Booking growth — scaled program from $80M to $140M annually

LinkedIn

7 languages

Global campaigns

Global monthly campaign execution at scale across major markets

LinkedIn

2 days

Localization turnaround

Localization time-to-publish (down from 2 weeks) via AI translation + human review

Zuora

Selected work

Roles, programs and the results they delivered

Earlier work

Capabilities

Core capabilities

Web strategy & roadmapping

Multi-quarter plans tied to pipeline, aligned across product, marketing, and engineering.

CRO & experimentation

Full A/B testing programs from hypothesis to deployment — with measurable revenue impact.

Global team leadership

Managing producers, strategists, and engineers across US and international time zones.

SEO / AEO / GEO

Technical SEO, AI-optimized search, and geo-specific execution across owned and referral properties.

Analytics & reporting

GA4, HotJar, ContentSquare — built into exec-ready dashboards that drive decisions.

AI-scaled operations

Workflow automation and AI tooling applied to localization, content, and publishing pipelines.

Testimonials

What colleagues say

“Derek is one of the greatest unsung heroes. Without him we would have no website and thus no digital presence — and we'd be f**ked.”

Zuora

Former VP Global Marketing

“If I had an Avengers team of all my top marketers, Derek would definitely be on it.”

Zuora

Former VP Brand Marketing

“Derek is like a magical octopus — he has his hands in virtually every department and always knows how to keep projects moving forward toward their goals.”

LinkedIn

Former Group Marketing Director

Tools

Tools & expertise

Analytics

GA4 HotJar ContentSquare aHrefs

Web & CRO

A/B Testing CRO HTML/CSS Webflow

SEO / Search

SEO Strategy AEO GEO Content Architecture

Leadership

Global Teams Roadmapping Localization AI Workflows

Contact

Ready to build something measurably better.

15+ years. Proven systems. Results at scale.