Web Strategy · Engineering · Growth

Turning enterprise websites into revenue engines. For 15+ years.

Growth-focused web leader operating at the intersection of product, marketing, and engineering. Proven track record of transforming enterprise websites into high-performing revenue engines through experimentation, scalable architecture, and data-driven strategy.

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Impact by the numbers
Zuora
Global Head of Web Experience · 2020–Present
400%
Top-of-funnel form conversions
300%
Non-brand organic traffic growth
67%
Of pipeline influenced by web
40%
Increase in high-value conversions
50%
Reduction in paid ad spend
LinkedIn
Global Web Program Manager, Talent Solutions · 2017–2020
$140M
Annual bookings driven at peak
+30%
YoY booking growth sustained
100K+
Monthly unique visitors generated
7
Languages across global campaigns
Altec Lansing
Go-to-Market Manager · 2010–2011
+22%
Online sales conversion from web demos
10x
Faster localization (2 wks → 2 days)
Core capabilities
Web strategy & roadmapping
Multi-quarter plans tied to pipeline, aligned across product, marketing, and engineering.
CRO & experimentation
Full A/B testing programs from hypothesis to deployment — with measurable revenue impact.
Global team leadership
Managing producers, strategists, and engineers across US and international time zones.
SEO / AEO / GEO
Technical SEO, AI-optimized search, and geo-specific execution across owned and referral properties.
Analytics & reporting
GA4, HotJar, ContentSquare — built into exec-ready dashboards that drive decisions.
AI-scaled operations
Workflow automation and AI tooling applied to localization, content, and publishing pipelines.
Selected work
Zuora
Global Head of Web Experience
Oct 2020 — Present

Owned full web strategy and engineering oversight for Zuora's global site — setting the roadmap, leading cross-functional programs, and running the experimentation and SEO programs that drove pipeline growth across a complex B2B SaaS ecosystem.

+400%Top-of-funnel form conversions via personalized known-user experience
+300%Non-brand organic traffic through SEO-optimized design and messaging
67%Of pipeline influenced by web — tracked and reported to executive leadership
+40%High-value conversions (Demo / Talk to Sales) via comprehensive A/B program
−50%Ad spend via matched landing page experiences with paid media team
2 daysLocalization time-to-publish (down from 2 weeks) via AI translation + human review
LinkedIn
Global Web Program Manager, Talent Solutions
Apr 2017 — Jul 2020

Designed and scaled the global digital acquisition program for LinkedIn Talent Solutions — growing annual bookings from $80M to $140M — leading cross-functional teams across marketing, localization, SEO, and engineering in 7 languages.

+30% YoYBooking growth — scaled program from $80M to $140M annually
300+Assets cataloged in full resource library overhaul across 26 new pages
100K+Monthly unique visitors from lead magnet and content template programs
7 langsGlobal monthly campaign execution at scale across major markets
Old Navy
Associate Web/Mobile Producer
Jun 2015 — Apr 2017

Launched Old Navy's first international web presences across Mexico, Japan, and UAE — building a streamlined production process that halved launch timelines and delivered the brand's first fully responsive international sites.

+20%Back-to-School campaign exceeded projections; voted best campaign of 2015
3 wksInternational launch pipeline (down from 6 weeks) via lean asset process
3 marketsFirst responsive international sites: Mexico, Japan, UAE
Altec Lansing
Go-to-Market Manager
Feb 2010 — Jul 2011

Led go-to-market execution for docking speakers and headphone categories — owning all product collateral, iOS app creative direction, a new marketing intranet, and digital sales channel optimization.

+22%Online sales conversion lift from uniform web demos across sales platforms
iOS appsOwned creative direction for series of apps enhancing product functionality
IntranetDirected 3rd party team to build tiered-security marketing intranet
Canon USA
Marketing Specialist — Camera + Video
Jul 2011 — Nov 2012

Developed positioning strategies for new camera and video categories, managing end-to-end production of all outgoing product materials including packaging, POS, online demos, and sales presentations.

PositioningMarket entry strategy for new categories protecting existing product lines
CollateralFull production ownership: package design, sell sheets, POS, sales decks
What colleagues say

"Derek is one of the greatest unsung heroes. Without him we would have no website and thus no digital presence — and we'd be f**ked."

Former VP Global Marketing · Zuora

"If I had an Avengers team of all my top marketers, Derek would definitely be on it."

Former VP Brand Marketing · Zuora

"Derek is like a magical octopus — he has his hands in virtually every department and always knows how to keep projects moving forward toward their goals."

Former Group Marketing Director · LinkedIn

Tools & expertise
Analytics
GA4 HotJar ContentSquare aHrefs
Web & CRO
A/B Testing CRO HTML/CSS Webflow
SEO / Search
SEO Strategy AEO GEO Content Architecture
Leadership
Global Teams Roadmapping Localization AI Workflows
Ready to build something
measurably better.
15+ years. Proven systems. Results at scale.
Email
derek@simmonstobias.com
LinkedIn
linkedin.com/in/simmonstobias