Emails
During the 4 week beta test, Calio users were sent daily emails to educate them on the features of the Calio app, as well as give them easy to implement behavioral modifications, aimed at helping them be more successful with weight loss.
Landing Pages
I was asked to create a landing page that could be used when interested parties clicked on our Facebook + Twitter ads to signup for the beta test.
Video Production
In addition to the web templates I designed for Calio, I was also hired to produce a series of short web videos to accompany the dietitian program. Working with the marketing team and dietitian I helped edit the scripts, scouted locations, hired the production crew, and shot + edited all 4 videos.