Calio was a soon to be launched weight loss app with a highly sophisticated voice recognition system. Recently purchased by NantMobile it was poised for great success. I was contracted during a pre-beta stage to develop a visual template for all outgoing web collateral (email, landing pages, web articles), as well as produce a series of web videos outlining the “core” recommendations of the dietitian assisted program.
During the 4 week beta test, Calio users were sent daily emails to educate them on the features of the Calio app, as well as give them easy to implement behavioral modifications, aimed at helping them be more successful with weight loss.
I was asked to create a landing page that could be used when interested parties clicked on our Facebook + Twitter ads to signup for the beta test.
In addition to the web templates I designed for Calio, I was also hired to produce a series of short web videos to accompany the dietitian program. Working with the marketing team and dietitian I helped edit the scripts, scouted locations, hired the production crew, and shot + edited all 4 videos.